New campaign encourages Queenslanders to Join the Crew

High school students, school leavers and mature-aged workers are being encouraged to ‘join the crew’ and discover a career in the Queensland tourism industry.

The newly launched Choose Tourism campaign for Queensland highlights the exciting and rewarding nature of a job in tourism, as well as the unique travel, friendship and flexibility benefits of the industry.

The campaign features five videos showcasing a day in the life of tourism workers, including:

  • Tour guide Jared at Skyrail Rainforest Cableway (Tropical North Queensland)
  • Deckhand Max at Cruise Whitsundays (Whitsundays)
  • Resort host Holly at Qualia (Whitsundays)
  • Apprentice chef Amy at Kiyomi (Gold Coast)
  • Venue Manager Savannah at Madame Wu (Brisbane)

The $1.4 million Choose Tourism campaign funded by the Australian Government is being delivered in partnership with the Queensland Tourism Industry Council (QTIC).

A Mature Australians Careers Transition and Employment Seminar Series will also be held in May/June across Cairns, the Whitsundays, Sunshine Coast, Gold Coast and Brisbane, to highlight opportunities for mature workers in the tourism industry.

View the refreshed tourism careers website to support jobseekers with more information at



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